Aveda launches Ancient Attar for a 30th Anniversay Signature Scent

Ancient Attar Pure-fume $70.00 1 fl. oz by Aveda is a new all-natural fragrance for women celebrating the Aveda's "30 years of aromas featuring pure plant and flower essences."
If you've never tried any of Aveda fragrances before, now you've got a reason!

The exotic-smelling scent was developed by Aveda's in-house perfumer, Ko-Ichi Shiozawa. What's interesting about this fragrance is that it is complex and sophisticated, but the spicy, incense-y notes are not overdone. In other words, you can wear this scent in the daytime, and even though it's significant, it won't overpower the people nearby. Actually, it's a spicy floral with rose, organic neroli oil, sandalwood oil and rose geranium oil that dries down to a smoky, almost sexy finish and it lasts for hours.

An "attar" is: " a perfume or essential oil obtained from flowers or petals." As the press literature informs me, Ancient Attar is "Inspired by the ancient art of Indian attar perfumes (Ancient Attar ) is created with 100% botanical essential oils, including traditional attar ingredients, rose and sandalwood, creating a modern, feminine aroma." " This new fragrance uses high quality essential oils sustainably sourced from Aveda's partnerships with farmers and indigenous peoples across the globe (really a nice idea, isn't it), including roses from Bulgaria, sandalwood from Western Australia, and rose geranium oil from South Africa.

Ancient Attar is 100% naturally derived with traditional ingredients, including rose and sandalwood, that are perfect for cooler weather. The scent will translate differently on each person, making this the sort of scent that really feels personal, rare, and special. You won't smell it on everyone else...at least not the same way.

The packaging is simple: maroon cardboard outer carton, slim, smooth, rectangular perfume bottle in clear glass with just a subtle engraved mandala on the front, and a matte, silver top covering the spray diffuser. It's lovely, and perfect for mind, body, and spirit (and gift giving).

Visit www.aveda.com or any Aveda salon for more information and to purchase Ancient Attar.