G-Star Spring 2009 Runway Show -- Denim, and Causes, Go Together

G-Star RAW (G-Star) is a Dutch clothing company specializing in making RAW denim. This is an unwashed, untreated denim. Many of the G-Star designs are influenced by vintage military clothing around the world, with details including pratical and eye catching cell phone and zippered arm pockets on jackets.

G-Star had it's Spring 2009 runway show at the cavernous, Park Avenue Armory. The premium denim brand brings serious issues, along with it's fashioanble denim, to the runway, as it promotes the United Nations for its Millennium Development Goals project. The show brings attention to a high level Milennium Develolp Goals event set for September 25th, 2008, in New York City. The event will renew the United Nations and its partners’ commitment to achieve a variety of challenging goals--ranging from reducing extreme poverty by half, to halting the spread of HIV/AIDS --and providing universal primary education by a tartget date of 2015. Actors Heather Graham and Alan Comming started out the show by walking the runway reading the Millennium Development Goals to show their support for the show, and the cause. The collaboration with G-Star collaborate and the United Nations brings socio-economic and political issues to a stage that makes it more than just a fashion runway.


The hair was a real focal point.... created by Avon stylist Marco (he's from Brazil and has the #1 salon there) told us that women in Brazil like long shiny hair and love the Avon Advance Techniques Dry End Serum, and Avon Advance Techniques Mirror Shine Spray, plus the shampoo and conditioner. For the G-Star show, quite a few different Avon Advance Techniques products were used for the two female model's looks, and on the guys.



To create the various curly hair looks, the model's hair was sectioned into five parts, slicked with Avon Techniques Volumizing Mousse, and twisted, pinned to the head dry with Avon Advance Techniques Extra Strong Hold Hair Spray Later on, the hair was fluffed out. This is a sort of modern take on old-fashioned pin curls. You can do this at home and get a similar, flattering style...raw and pretty.

A second look was similar, but instead of dry twisted pin curling the stylists used a hot curling iron in two sizes, and then sprayed the hair, pinning one side back sleek and flat on one side. You may not be able to see the look completely in this photo, but the young model really looks entirely different, depending upon which way you view her. The hair mirrored the sleek chic of the clothes...very sophisticated and "European."

For the girls with curls, here are the Avon Advance Techniques Products that were used:

Cleanse: Advance Techniques Body Building Shampoo Condition: Advance Techniques Body Building Condition Treat: Advance Techniques CelloShine Treatment Style: Advance Techniques Volumizing Mousse Advance Techniques Salon Curl Refresh Spray Advance Techniques Extra Strong Hold Hair Spray -- The products used on girls with straight here included: Women (straight hair) Cleanse: Advance Techniques Smoothing Shampoo Condition: Advance Techniques Smoothing Conditioner Treat: Advance Techniques Dry End Serum Style: Advance Techniques Super Straight Smoothing Balm Advance Techniques Mirror Shine Spray

Dutch makeup designer Lydia Leloux created a face look with strong eyebrows and nude lips, penciled in with liner. A dewy, moistly matte lip color in nude with a bit of pink added to teh center (and blended out) made the look, lovely. The skin was fresh, but with a powderd T-zone and strategic highlighter. Here, M.A.C. Cosmetics makeup artist David Stella poses with a model. Both are Dutch and were here just for Fashion Week. David worked on The Blonds show as well...I'd just met him the night before.




A multi-level platform, moving platform could be precarious for models, many of whom were on the runway, stopping and moving at the same time. But the models were at the Armory rehersing meticulously, all day. The well choreographed show, plus pulsing music and lights, made a dramatic setting for both the clothes and the models. Wide legs and slender jeans with menswear vests, looked great on the girls, while the guys were sporting skinny jeans. Black, sheer knee-highs give a "Cabaret" edgy look to pants outfits and trench coats.

Celebrities love denim, and rally around causes.

Among the celebrities attending the show were “Entourage” star Adrian Grenier, stylist Patricia Fields, model and TV host Tyson Beckford, music entrepreneur Damon Dash, actor Josh Lucas, “Ugly Betty” star Eric Mabius and actress Mena Suvari.

All content and photos (unless otherwise specifically marked) --Alison Blackman Dunham for the Advice Sisters copyright © 2008 all rights reserved by Alison Blackman Dunham of THE ADVICE SISTERS® The Advice Sisters is a registered United States trademark. Please feel free to link to this post. For other permissions, email the Advice Sisters advicesisters(at)advicesisters(dot)net